Pdf the quantitative strategic planning matrix qspm. Pdf originally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used. Originally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used in strategic management but is only rarely used in marketing strategy. Initially developed for strategic planning, the qspm. Selecting alternative strategy using quantitative strategic planning matrix qspm. Background wellknown swot strength, weakness, opportunity and threat analysis and qspm quantitative strategic planning matrix. Pdf selecting alternative strategy using quantitative strategic. Quantitative strategic planning matrix strategic management. This article presents the quantitative strategic planning matrix qspm, an analytical tool used in formulating strategies. First introduced in a long range planning 3, the qspm has become widely used among strategic management professors and students for two decades. Quantitative strategic planning matrix free download as word doc.
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